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Tailored StrategicBusiness Consulting

Our Mission Statement

Trayton’s mission is to support entrepreneurs, and family businesses to achieve growth and prosperity. We work alongside leadership teams to create the strategic clarity they require to structure their people, values, and purpose.  We help business owners drive performance and achieve their ambitions. And we know our work is done when we see growth in culture, revenue, and return on investment.

We tailor our solutions
to meet your business needs

"Inspiration exists, but it has to find you working."

~ Pablo Picasso


We help you identify the why, how, what and when of your business. Knowing where you are heading and how to get there is critical to success. Trayton works with leadership teams to create strategic clarity in sales, operations and finance. The result is a committed and accountable team.

Having clarity on where your business is heading and how it will get there, is critical to reach your targets. Clarity enables commitment and empowers accountability, it takes away the noise, keeping teams on the right track.

"Clarity of mind means clarity of passion, too; this is why a great and clear mind loves ardently and sees distinctly what it loves."

~ Blaise Pascal

Boat Illustration Sarah Pearson


We help family businesses drive the specific performance required to achieve their ambitions to get the next level. And we provide the tried and tested tools teams need to deliver on promises.

It could be creating a decisive and confident leadership team. Or it could be establishing new customer segments and revenue streams.

Whatever the case, Trayton ensures performance supports the achievement of your business goals.


Growth is launched from a sure foundation. And future growth is assured when supported by strong values, energy and enthusiasm, plus an inspiring mission directing your path. Trayton’s tailored service offering promotes opportunities for growth in your business.

"Vision without execution is hallucination."

~ Thomas Edison


Service, science and people are central to Trayton’s operations.

Values are essential to Trayton and underpin everything that we do.  You can be confident in our integrity and trust our ability to influence and support your business journey.

Our three core values:

Trayton service Values


We love working with businesses and see it as a privilege to help you achieve your company objectives. 

Science Trayton Value


Our value-added service offering is built on tried and tested tools and techniques. Our business models and programmes are evidence-based and are proven to make a real-world difference. 

People values Trayton


People are your organisation’s greatest asset. Collaborative working and knowledge sharing are central to how we operate and help ensure you get the best out of your team.  

Want clarity, strong performance and growth for your business?

Get in touch to explore how Trayton can support your organisation’s plans and ambitions.

Generate success with us

Trayton Services

Strategic business consulting tailored to your needs.

Trayton provides business consulting and business integrator services to companies throughout New Zealand and the Asia Pacific. Working in partnership with senior leadership teams, we help you achieve your company’s plans and ambitions.  

Trayton’s consultants use proven business tools and methods in a specially tailored suite of services for entrepreneurs. We provide dedicated, external help and expertise tailored to meet the needs of your business and team.

With our fresh perspective, we ensure your business has strategic clarity and the performance-oriented focus needed to drive growth and prosperity. Our clients come from a wide range of industries. However, a primary focus is family-owned enterprises within construction, manufacturing, distribution, and export industries.

We offer three main services:

Business Integrator Services

Optimize the core functions of your business.

  • Increase internal accountability
  • Strengthen collaboration
  • Drive your team to achieve its full potential
  • Deal with issues diligently
  • Implement Level 10 meetings
  • Quarterly offsite and 90 day sprint goals
Strategic Development Services

Workshops to redesign your business and future.

  • Enhance your value proposition
  • Align your leadership
  • Support you in developing strategic plans
  • Identify breakthrough objectives
  • Set your annual rocks
  • Write your 2PBP
  • Start and plan a new business
  • Redesign of your business and your value proposition
CEO Ondemand

Your own experienced CFO up to 3 days a month

  • Sharpen your financial performance
  • Establish strong reporting frameworks
  • Support capital and operational budgeting.
  • Assist with commercial negotiations
Profile Picture David Pearson taken baby James Pearso


Supporting businesses to grow, thrive and have a positive impact.

An experienced executive and CFO, David Pearson has enjoyed a long career with senior roles at Fletcher Construction, Telstra and Forsyth Barr, among others. David now heads up the team at Trayton and uses his knowledge and skills to support family-run enterprises.

As you would expect with an accountant, numbers are most definitely his thing. However, unlike the accountant stereotype, David is a natural people person. A brilliant communicator, David has a fantastic ability to bring people together. Passionate and energetic, he quickly builds trust with the team.

David has a gift for simplifying complex ideas and issues and is not afraid to meet challenges head-on. David has first-hand experience of what it takes to run a successful business. He loves to share his knowledge and expertise. And his enthusiastic approach ensures he brings the team along on the road to success.

Make an AppoinTment

Not all businesses are the same, hence we would welcome the opportunity to discuss your bespoke needs.
Simply book in a time below to connect with David so you can explore how Trayton can transform your business.

Contact US

We are always excited to receive an email as it often opens up new and exciting ideas.
We would love to hear about yours!

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