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Tailored StrategicBusiness Consulting

Strategic business consulting, interim CFO, Business performance speciliasts

Trayton works with small to large businesses throughout New Zealand and the Asia Pacific. We will come to you and work face to face with your leadership team. Improve your return on investment, increase the value of your business and regain your time and energy. We will help you restructure your team for growth, your finances for profitability, and bring the efficiency into how you lead through systems and proven business practices    

We use science and advanced strategic tools in a specially crafted suite of services for entrepreneurs. We tailor our service to meet your needs and we strive to ensure you understand our techniques for yourselves going forward.

We will provide a fresh perspective, an engaging style, and make the process both enjoyable and highly effective. Our clients come from a wide range of industries. However, a primary focus is family-owned enterprises within construction, manufacturing, distribution, and export industries.

We have two highly experienced CFO's that we can provide part-time or for short term assignments.

We offer three main services:

Business Integrator Services

Optimize the core functions of your business.

  • Structure core functions for accountability
  • Match individual strengths to job requirements with science
  • Run by the numbers / scorecard
  • One on one coaching with Kolbe
  • Implement Level 10 meetings
  • Manage the issues and 90 day sprints
Strategic Development Services

Strategic workshops to redesign your business and future.

  • Define values, vision and mission
  • Align your leadership
  • Reveiw alternative business models
  • Identify breakthrough strategies
  • Set your annual rocks
  • Write your 2PBP
  • Start and plan a new business
  • Create competitive value propositions
CEO Ondemand

CFO OnDemand or Part-time

  • Identify performance improvement
  • Design and establish strong reporting frameworks
  • Investment appraisal for capital equipment and personnel
  • Gain expert assistance for commercial negotiations
  • Expert help on cashflow forecasting, budgeting and scenario analysis

Our Mission Statement

Trayton’s mission is to support entrepreneurs, and family businesses to achieve growth and prosperity. We work alongside leadership teams to create the strategic clarity they require to structure their people, values, and purpose.  We help business owners drive performance and achieve their ambitions. And we know our work is done when we see growth in culture, revenue, and return on investment.

We tailor our solutions
to meet your business needs

"Inspiration exists, but it has to find you working."

~ Pablo Picasso


Clarity enables commitment and empowers accountability, it takes away the noise and keeps teams on the right track.

"Clarity of mind means clarity of passion, too; this is why a great and clear mind loves ardently and sees distinctly what it loves."

~ Blaise Pascal

Boat Illustration Sarah Pearson


We help family businesses achieve their ambitions, with science, process, and experienced and inspiring consultants.

Performance is doing the right things, the right way, at the right time.

Trayton ensures performance supports the achievement of your business goals.


Growth is hitting your targets, realizing your goals, and achieving the results you planned for. Growth is assured with customer fit, resilient business models, values that are worth keeping to, leadership accountability, economic wisdom, plans you can commit to, and a well articulated vision and mission.

We have helped many businesses to achieve considerable growth in revenue, EBIT and cash, and most importantly created exciting opportunities for family members and staff.

Ask us for specific referrals you can trust.

"Vision without execution is hallucination."

~ Thomas Edison


Service, science and people are central to Trayton’s operations.

Values are essential to Trayton and underpin everything that we do.  You can be confident in our integrity and trust our ability to influence and support your business journey.

Our three core values:

Trayton service Values


We are passionate about enterprise and see it as a privilege to help business people achieve their ambitions.  

Science Trayton Value


Our approach utilizes proven tools and innovative techniques. Our business models and systems are evidence-based and have genuine impact in the real-world.

People values Trayton


People are your greatest asset. Collaborative working and knowledge sharing are central to how we operate and help ensure you get the best out of your team.  

Want clarity, strong performance and growth for your business?

Get in touch to explore how Trayton can support your organisation’s plans and ambitions.

Generate success with us


Supporting businesses to grow, thrive and have a positive impact.

An experienced executive and CFO, David Pearson has enjoyed a distinguished career with senior roles at Fletcher Construction, Telstra, and Forsyth Barr, among others. Leveraging his extensive experience, David now leads the team at Trayton, where he specializes in utilizing Kolbe methodology and restructuring techniques to support family-run enterprises. In addition to his CFO expertise, David brings significant strategic planning experience and a proven track record of driving business performance improvement. While numbers are undoubtedly his forte, David defies the traditional accountant stereotype by being a natural people person.

Renowned for his exceptional communication skills, David has a remarkable talent for fostering collaboration among team members. His passion and energy are contagious, establishing trust and rapport effortlessly. With a knack for simplifying complex concepts, David fearlessly tackles challenges head-on. Drawing from his firsthand business experience, he is dedicated to sharing his insights and expertise, guiding teams towards success with unwavering enthusiasm.

Make an AppoinTment

Not all businesses are the same, hence we would welcome the opportunity to discuss your bespoke needs.
Simply book in a time below to connect with David so you can explore how Trayton can transform your business.

Contact US

We are always excited to receive an email as it often opens up new and exciting ideas.
We would love to hear about yours!

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